MOBILE APPLICATION | SIDE PROJECT
GoTable is an app assisting diners to better manage their waiting time with popular restaurants. It allows diners to search, check-in and get real-time information while waiting. It's a new version of the group project.
MY RULES:Visual Designer. Interaction Designer. Illustrator & Animator. UX Researcher
COLLABORATORS:Yuan Chen. Cecillia Zheng. Hannah Liu
TIME:1 mounthStart 2016 November
Have you ever met this situation, that you waiting in an long line, hungry yet don't know how long to go?
GoTable is going to make your waiting experience easy and managable, from the begining to the end.
Our Process Overview
To better understand our challenge, we studied the best queuing practice from the most popular restaurants through field observation and then interviewed both customer and restuarant to identify the real challenge.
By comparing the pros and cons of different lining methods, we identified three key features that could improve user waiting experience:
" Can those queuing methods resolve customer's frustration?"
. . .
To find anwser for this question, we spend a week to investigat what's the real pain point for people waiting in-line. We interviewed both customers and organizers in restaurant to compare how are they seeing this problem from different perspectives.
"There's a big gap between customer and restaurant's recognition toward this issue."
"Seems, we are not solving a queuing problem, we are solving people's anxiety issue."
"A successful product also requires sensitiveness for commercial opportunities. How to balance user and business is another big challenge."
. . .
We consolidated all the research data by creating a giant Affinity Diagram, from where we identified several key insights.
Daniel travels a lot and eat alone. Waiting alone in the queue won't be a pleasant experience, expecially when he forgot his wallet, no one will keep his spot.
Team Building Organizer
James is a junior software engineer in a team which consists of 10 people. He is the one who usually organizes team lunch or team dinner.
Susan and her boyfriend like to spend Friday night together at a newly-opened popular restaurant. She love to have some sharing function, so that she could show off to her friends
After seleting 5 top ideas, we speed dated with our target users with storyboards to narrow down and improve our design ideas.
Each of us comed up with our own design sketch. After comparing 5 different vision of sketchs, we combined the best ideas into one solide design.
• Detail Highlights
Showing positive feedback inside of waiting time.
Exaggerate core information and notifications
Save your favoriate dish and show off to friends
Rush hour & Recommendations
Rush hour diagram and nearby low traffic top 10
• Hi-fi Mockups
• Final Design
Cafting the first mile
Search + Map
Popularity map, find your perfect restaurant.
Check-in + Time
Track your real time waiting status.
Have a pick at menu and today's special.
More control, more customer.